:root{
  --charcoal:#2B2B2B;
  --charcoal-2:#20211f;
  --terracotta:#A4513C;
  --slate:#6B6B63;
  --earth:#CBBCA1;
  --light:#F5F1E9;
  --sage:#5E6F5E;
  --ochre:#B48A44;
  --stone:#A7A7A1;
  --ink:#252622;
  --serif:"Cormorant Garamond", Georgia, serif;
  --sans:"Source Sans 3", Arial, sans-serif;
  --label:"Montserrat", Arial, sans-serif;
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;
  background:var(--charcoal);
  color:var(--ink);
  font-family:var(--sans);
  line-height:1.5;
  overflow-x:hidden;
}
a{color:inherit;text-decoration:none}
.site-header{
  position:fixed;
  top:0;left:0;right:0;
  z-index:50;
  height:78px;
  display:flex;
  align-items:center;
  justify-content:space-between;
  padding:0 4.5vw;
  color:var(--light);
  background:linear-gradient(to bottom, rgba(32,33,31,.94), rgba(32,33,31,.38), transparent);
  backdrop-filter:blur(2px);
}
.brand{display:flex;align-items:center;gap:16px}
.brand-name{
  font:500 14px/1 var(--label);
  letter-spacing:.32em;
  white-space:nowrap;
}
.brand-mark{
  width:34px;height:28px;display:flex;flex-direction:column;justify-content:center;gap:4px
}
.brand-mark span{
  display:block;height:2px;width:34px;background:var(--terracotta);
  border-radius:999px;transform-origin:center
}
.brand-mark span:nth-child(1){transform:skewX(-22deg)}
.brand-mark span:nth-child(2){transform:translateX(3px) skewX(-22deg)}
.brand-mark span:nth-child(3){transform:translateX(-2px) skewX(-22deg)}
.nav{display:flex;gap:32px;font:500 10px/1 var(--label);letter-spacing:.18em;text-transform:uppercase}
.nav a{opacity:.78;transition:.25s}.nav a:hover{opacity:1;color:var(--earth)}

.dark{background:var(--charcoal-2);color:var(--light)}
.light{background:var(--light);color:var(--ink)}

.hero{
  min-height:100vh;
  position:relative;
  padding:135px 7vw 80px;
  display:grid;
  grid-template-columns:minmax(0, .95fr) minmax(0, 1.25fr);
  align-items:center;
  overflow:hidden;
}
.hero:after{
  content:"";
  position:absolute;inset:0;
  background:
    radial-gradient(circle at 68% 48%, rgba(164,81,60,.08), transparent 23%),
    radial-gradient(circle at 72% 35%, rgba(245,241,233,.045), transparent 1px);
  background-size:auto, 12px 12px;
  pointer-events:none;
}
.hero-copy{position:relative;z-index:2;max-width:650px}
.eyebrow,.section-no,.mini-label{
  font:500 10px/1.2 var(--label);
  letter-spacing:.28em;
  text-transform:uppercase;
  color:var(--terracotta);
}
.hero h1,.section h2,.closing h2{
  font-family:var(--serif);
  font-weight:500;
  letter-spacing:-.025em;
}
.hero h1{
  font-size:clamp(56px,6vw,100px);
  line-height:.9;
  margin:18px 0 28px;
}
.hero .lead{font-size:20px;color:#d8d3ca;max-width:520px}
.scroll-cue{
  display:inline-flex;gap:14px;align-items:center;margin-top:42px;
  font:500 9px var(--label);letter-spacing:.2em;text-transform:uppercase;color:#c9c5bc
}
.hero-visual{position:absolute;right:6vw;top:17vh;width:60vw;height:60vh;z-index:1}
.hero-visual svg{width:100%;height:100%;overflow:visible}
.grid line{stroke:rgba(245,241,233,.13);stroke-dasharray:1 7}
.trajectory{fill:none;stroke:var(--terracotta);stroke-width:1.4}
.t1{opacity:.92}.t2{opacity:.72}.t3{opacity:.52}
.hero-side{
  position:absolute;right:3vw;bottom:9vh;
  display:flex;flex-direction:column;gap:3px;
  font:500 9px var(--label);letter-spacing:.3em;color:#ddd8cf;z-index:2
}

.section{
  position:relative;
  padding:92px 6.5vw;
}
.two-col{
  display:grid;
  grid-template-columns:.85fr 1.35fr;
  gap:6vw;align-items:center;
  min-height:62vh;
}
.section h2{
  font-size:clamp(42px,4.2vw,72px);
  line-height:.98;margin:18px 0 24px
}
.section h2 em{color:var(--terracotta);font-weight:500}
.section p{font-size:18px;max-width:660px;color:inherit}
.evidence-cloud{
  min-height:420px;position:relative;border-radius:12px;
  background:
    radial-gradient(circle, rgba(43,43,43,.09) 1px, transparent 1px);
  background-size:20px 20px;
}
.evidence-chip{
  position:absolute;
  font-family:var(--serif);font-size:18px;
  white-space:nowrap;color:#3c3d38;
}
.evidence-chip:before{
  content:"";display:inline-block;width:8px;height:8px;border-radius:50%;
  background:var(--terracotta);margin-right:11px;vertical-align:middle
}
.evidence-chip.sage:before{background:var(--sage)}
.evidence-chip.ochre:before{background:var(--ochre)}
.evidence-chip.stone:before{background:var(--stone)}

.distinction{
  display:grid;grid-template-columns:1fr 1.25fr;gap:7vw;align-items:center;
  min-height:68vh
}
.distinction h2{max-width:720px}
.compare{display:grid;grid-template-columns:1fr 1px 1fr;gap:36px;align-items:center}
.compare-rule{width:1px;height:280px;background:rgba(245,241,233,.22)}
.compare-card{min-height:310px}
.compare-card p{font-size:15px;color:#d7d2ca}
.snapshot-graphic{position:relative;height:220px;margin-top:20px}
.snapshot-core{position:absolute;width:22px;height:22px;border:2px solid var(--terracotta);border-radius:50%;left:48%;top:46%;box-shadow:0 0 0 8px rgba(164,81,60,.1)}
.s-dot{position:absolute;width:6px;height:6px;background:#ddd8cf;border-radius:50%;opacity:.85}
.d1{left:20%;top:34%}.d2{left:32%;top:70%}.d3{left:72%;top:40%}.d4{left:80%;top:75%}.d5{left:58%;top:20%}.d6{left:12%;top:72%}
.mini-chart{width:100%;height:230px;margin-top:15px}
.mini-chart .band{fill:none;stroke:rgba(245,241,233,.28);stroke-dasharray:3 6}
.mini-chart .main-line{fill:none;stroke:var(--terracotta);stroke-width:2}
.mini-chart circle{fill:var(--terracotta)}

.marama-layer{display:grid;grid-template-columns:.8fr 1.3fr;gap:7vw;min-height:68vh;align-items:center}
.text-link{
  display:inline-flex;gap:12px;margin-top:12px;
  color:var(--terracotta);font:600 10px var(--label);letter-spacing:.2em;text-transform:uppercase
}
.flow{position:relative}
.flow svg{width:100%;height:360px}
.flow-line{fill:none;stroke:var(--terracotta);stroke-width:1.2;opacity:.78}
.divider{stroke:rgba(43,43,43,.18);stroke-dasharray:4 6}
.flow-labels{display:grid;grid-template-columns:1fr 1fr 1fr;text-align:center;margin-top:-14px;font:500 9px var(--label);letter-spacing:.22em}

.matters{min-height:50vh}
.matters .section-no{margin-bottom:48px}
.pillars{display:grid;grid-template-columns:repeat(4,1fr) 1.2fr;gap:34px;align-items:start}
.pillar{text-align:center}
.pillar h3{font:500 14px var(--label);letter-spacing:.24em}
.pillar p{font-size:15px;color:#d8d3ca}
.pillar-quote{
  margin:0;padding-left:36px;border-left:1px solid rgba(245,241,233,.2);
  font:italic 500 28px/1.15 var(--serif);color:#f0ebe1
}
.icon{height:66px;position:relative;margin:auto auto 16px;width:70px}
.bars{display:flex;justify-content:center;align-items:flex-end;gap:4px}
.bars i{width:2px;background:var(--terracotta);display:block}
.bars i:nth-child(1){height:18px}.bars i:nth-child(2){height:30px}.bars i:nth-child(3){height:44px}.bars i:nth-child(4){height:58px}
.layers i{position:absolute;left:14px;width:42px;height:22px;border:1px solid var(--terracotta);transform:rotate(30deg)}
.layers i:nth-child(1){top:5px}.layers i:nth-child(2){top:19px}.layers i:nth-child(3){top:33px}
.target:before,.target:after,.target i{content:"";position:absolute;border:1px solid var(--terracotta);border-radius:50%;left:50%;top:50%;transform:translate(-50%,-50%)}
.target:before{width:48px;height:48px}.target:after{width:28px;height:28px}.target i{width:7px;height:7px;background:var(--terracotta)}
.circles i{position:absolute;top:14px;width:38px;height:38px;border-radius:50%;border:1px solid #d8d3ca}
.circles i:nth-child(1){left:2px;background:rgba(94,111,94,.65)}
.circles i:nth-child(2){left:18px;background:rgba(203,188,161,.5)}
.circles i:nth-child(3){left:34px;background:rgba(245,241,233,.08)}

.capital{display:grid;grid-template-columns:1fr .34fr;gap:4vw;min-height:66vh}
.capital>div:first-child,.capital-path{grid-column:1}
.capital-path{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-top:30px}
.path-item{display:flex;flex-direction:column;align-items:center;text-align:center;min-width:135px}
.round-icon{
  width:66px;height:66px;border:1px solid rgba(164,81,60,.55);border-radius:50%;
  display:grid;place-items:center;color:var(--terracotta);font-family:var(--serif);font-size:28px;margin-bottom:10px
}
.path-item strong{font:600 10px var(--label);letter-spacing:.2em}
.path-item small{margin-top:5px;color:#77766f;font-size:13px}
.arrow{color:var(--terracotta);font-size:30px}
.capital-note{
  grid-column:2;grid-row:1 / span 2;
  border-left:1px solid rgba(43,43,43,.2);
  padding-left:34px;display:flex;flex-direction:column;justify-content:center
}
.capital-note p{font:italic 500 26px/1.2 var(--serif)}

.step-section{
  display:grid;grid-template-columns:.8fr .75fr .68fr .5fr;gap:3vw;align-items:center;
  min-height:72vh
}
.step-section h2{max-width:650px}
.step-visual{position:relative;height:390px}
.step-card{
  position:absolute;width:260px;height:335px;border:1px solid rgba(245,241,233,.25);
  border-radius:7px;background:#242622;box-shadow:0 16px 45px rgba(0,0,0,.25)
}
.card-back{left:55px;top:5px;transform:rotate(4deg);opacity:.4}
.card-mid{left:28px;top:16px;transform:rotate(1.5deg);opacity:.7}
.card-front{left:0;top:28px;padding:38px 28px;text-align:center;background:linear-gradient(145deg,#2f312d,#1e201d)}
.step-brand{font:500 8px var(--label);letter-spacing:.3em}
.card-mark{margin:40px auto 16px}
.step-title{font:500 28px var(--label);letter-spacing:.32em}
.step-product{
  max-width:176px;margin:12px auto 0;
  font:500 8px/1.55 var(--label);letter-spacing:.16em;color:#d6d1c8
}
.step-sub{
  max-width:184px;margin:10px auto 0;
  font:500 9px/1.55 var(--label);letter-spacing:.18em;color:#c5c0b8
}
.step-foot{position:absolute;bottom:22px;left:12px;right:12px;font:500 6px var(--label);letter-spacing:.16em;color:#aaa69e}
.step-points{display:flex;flex-direction:column;gap:28px}
.step-points div{position:relative;padding-left:30px}
.step-points span{position:absolute;left:0;top:3px;width:12px;height:12px;border:2px solid var(--terracotta);border-radius:50%}
.step-points strong{display:block;font:600 9px var(--label);letter-spacing:.18em}
.step-points small{display:block;color:#ccc6bc;font-size:13px;margin-top:4px}
.step-quote{font:italic 500 28px/1.25 var(--serif);margin:0;border-left:1px solid rgba(245,241,233,.2);padding-left:28px}

.who{display:grid;grid-template-columns:.55fr 1.45fr;gap:5vw;align-items:center;min-height:46vh}
.audiences{display:grid;grid-template-columns:repeat(4,1fr)}
.audience{padding:18px 24px;border-left:1px solid rgba(43,43,43,.16);min-height:220px}
.audience span{font-size:30px;color:var(--ochre)}
.audience h3{font:600 16px/1.2 var(--sans);margin:18px 0 10px}
.audience p{font-size:14px;color:#5a5a54}

.closing{
  position:relative;min-height:52vh;padding:92px 6.5vw 34px;
  display:grid;grid-template-columns:.8fr 1fr .65fr;gap:5vw;align-items:center
}
.closing-brand p,.closing-chain{
  font:500 9px var(--label);letter-spacing:.24em;color:var(--terracotta)
}
.closing-message h2{font-size:clamp(42px,4.5vw,70px);line-height:.95}
.button{
  display:inline-flex;align-items:center;gap:18px;
  background:var(--terracotta);color:var(--light);
  padding:18px 28px;border-radius:999px;
  font:600 10px var(--label);letter-spacing:.18em;text-transform:uppercase
}
.closing-chain{grid-column:3;text-align:right;color:#d6d1c8}
footer{
  grid-column:1/-1;border-top:1px solid rgba(245,241,233,.12);padding-top:22px;margin-top:28px;
  display:flex;justify-content:space-between;font-size:11px;color:#9f9a91
}

.reveal{opacity:0;transform:translateY(22px);transition:opacity .8s ease, transform .8s ease}
.reveal.visible{opacity:1;transform:none}

@media(max-width:1100px){
  .hero{grid-template-columns:1fr}.hero-visual{right:-10vw;width:85vw;opacity:.65}
  .two-col,.distinction,.marama-layer,.capital,.step-section,.who{grid-template-columns:1fr}
  .capital>div:first-child,.capital-path,.capital-note{grid-column:auto;grid-row:auto}
  .capital-note{border-left:0;border-top:1px solid rgba(43,43,43,.18);padding:30px 0 0;margin-top:12px}
  .step-section{gap:38px}.step-visual{height:360px}.step-points{max-width:560px}
  .pillars{grid-template-columns:repeat(2,1fr)}
  .pillar-quote{grid-column:1/-1}
  .who{gap:20px}.audiences{grid-template-columns:repeat(2,1fr)}
  .closing{grid-template-columns:1fr 1fr}.closing-chain{grid-column:1/-1;text-align:left}
}
@media(max-width:760px){
  .site-header{height:66px;padding:0 22px}.nav{display:none}
  .brand-name{font-size:11px}
  .hero,.section,.closing{padding-left:24px;padding-right:24px}
  .hero{padding-top:110px;min-height:92vh}
  .hero h1{font-size:54px}.hero-visual{width:120vw;right:-45vw;opacity:.42}.hero-side{display:none}
  .two-col,.distinction,.marama-layer{gap:30px}
  .evidence-cloud{width:min(100%,320px);min-height:340px;margin:0 auto}
  .evidence-chip{font-size:16px}
  .evidence-chip:nth-child(1){left:4% !important;top:6% !important;transform:none !important}
  .evidence-chip:nth-child(2){left:39% !important;top:8% !important;transform:none !important}
  .evidence-chip:nth-child(3){left:71% !important;top:16% !important;transform:none !important}
  .evidence-chip:nth-child(4){left:8% !important;top:72% !important;transform:none !important}
  .evidence-chip:nth-child(5){left:46% !important;top:60% !important;transform:none !important}
  .evidence-chip:nth-child(6){left:61% !important;top:47% !important;transform:none !important}
  .evidence-chip:nth-child(7){left:2% !important;top:86% !important;transform:none !important}
  .evidence-chip:nth-child(8){left:67% !important;top:80% !important;transform:none !important}
  .evidence-chip:nth-child(9){left:40% !important;top:78% !important;transform:none !important}
  .evidence-chip:nth-child(10){left:63% !important;top:92% !important;transform:none !important}
  .evidence-chip:nth-child(11){left:22% !important;top:45% !important;transform:none !important}
  .evidence-chip:nth-child(12){left:77% !important;top:42% !important;transform:none !important}
  .compare{grid-template-columns:1fr}.compare-rule{display:none}
  .capital-path{display:grid;grid-template-columns:1fr 30px 1fr;row-gap:28px}
  .capital-path .arrow:nth-of-type(2){display:none}
  .pillars,.audiences{grid-template-columns:1fr}
  .audience{border-left:0;border-top:1px solid rgba(43,43,43,.14)}
  .step-section{grid-template-columns:1fr}.step-visual{margin-left:12vw}
  .step-quote{border-left:0;padding-left:0}
  .closing{grid-template-columns:1fr}.closing-chain{grid-column:auto}
  footer{flex-direction:column;gap:10px}
}